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SMART Objective

An objective is SMART if it is Specific; Measurable; Ambitious; Realistic and Temporal.


  • Specific: must be Specific and not depend on elements over which there is no control.
  • Measurable: must be Measurable, that is to say quantified.
  • Acceptable: must be achievable in terms of ambition.
  • Realistic: must be possible in terms of means or be adjusted if the context changes.
  • Temporal: must be written in Time, with an end date and intermediate points.


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